Archive for February, 2015

Market Cannibalization, Innovation, and Consumer Demand

Thursday, February 19th, 2015

Apple iPads, iPhones, and MP3 player
At MacWorld 2007, for the iPhone Keynote, Steve Jobs famously stated, “It’s the best iPod we’ve ever made.” In Q4 2006, iPod units sold stood at 8.73 million. In Q4 2014, iPods units sold were 2.64 million while iPhone and iPad units sold stood at 39.27 million and 12.32 million units respectively. (Source: Apple) (more…)